Siti Settled Down

Searches on Malaysian pop superstar Siti Nurhaliza jumped 95% this week, as she tied the knot with businessman Datuk K in Kuala Lumpur. Dubbed "the wedding of the year," the ceremony was attended by Malaysian royalty and broadcast in its entirety on national television in Malaysia.

The lavish (yet traditional) shindig inspired searches on "siti nurhaliza and datuk k," "siti nurhaliza wedding," and "siti nurhaliza wedding preparation." We also noticed a large spike this week in queries in the Malay language, indicating intense interest in Siti's big day in her home country.

Folks trying to catch a glimpse of the ceremony on the Web sent searches for Malaysia's TV3 network soaring. Buzz on the nation's largest network jumped 343% this week and related searches on "tv3 live streaming," "tv3 online," and "watch tv3" all clicked as fans looked for video footage of the momentous event. With a huge wedding reception set for this weekend, we expect to see even more buzz on the new power couple emanate from Southeast Asia.

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